design difference
event design & production
We design, build and transform your spaces into places to relax, eat, drink, meet, spectate, compete, discover, inspire & celebrate.
With over twenty years experience in the industry delivering high-end design for event and hospitality settings, we pride ourselves on being consistent in our approach to all of our clients needs.
As designers we analyse projects holistically, gaining a fundamental understanding of the functionality needed for each project, maximising the economy of time and materials and through creativity and continuity we produce environments that amplify the user experience whilst delivering the greatest value for our clients.
cheltenham festival
Core on Course
We have had the privilege of designing some of the most standout hospitality spaces at the world renowned Cheltenham Festival.
A sporting event first, with triple Michelin starred Clare Smyth’s ‘Core On Course’ restaurant. The unique and inspired pub at the races, ‘The Horse & Groom’ and the sustainably sourced ‘480’ restaurant that only uses local ingredients from within a four hundred and eighty furlong perimeter .
Client
Clare Smyth / The Jockey Club
horse & GRoom
Taking the traditional British pub trackside. Horse & Groom, has been an award winning design concept.
It’s success being not only a continuing presence at Cheltenham Festival, but also a further roll out to the world famous Grand National.
Client
The Jockey Club
480
With a focus on sustainability, both in the hospitality offering and its’design.
Client
The Jockey Club
Ascot racecourse
We have continued to have a long and trusted working relationship with one of the most internationally prestigious racing sites globally.
Providing their clients with designs that are sympathetic to the historical setting but also deliver on the needs of these brands.
Clients including: Lavazza, Pernod Ricard, Mai-Taiko, Chapel Down, The Kentucky Derby.
Client
Lavazza, Tierra Bar
Client
The Kentucky Derby
Client
Lavazza, Cedar Tree Cafe
Client
Chapel Down, Yeats Bar
arena ice rinks
Festive ice-skating at iconic and historical locations across the country.
Client
Arena, Hampton Court, Blenheim Palace, Westfield, Manchester Cathedral Gardens.
Client
Arena, Hampton Court
Client
Arena, Westfield
Client
Arena, Manchester Cathedral Gardens
epsom derby
the village
We were tasked with designing the entire village and Tattenham Straight. Creating a completely new layout, with food and beverage activations in zoned areas, including a triple decker structure, with a graphic language designed to give a consistent look and feel throughout.
The village
Client
The Jockey Club
What our clients Are Saying
“We have worked with Ali and Design Difference for a number of years at Cheltenham, the first major project being the design of our “Horse and Groom” restaurant within a temporary structure and more recently a similar project for “Core on Course” featuring 3* Michelin chef, Clare Smyth.
Ali and the team have delivered the fit-outs to a high standard and have always met the timelines required for these projects.”
— Ian Renton
Managing Director, CHELTENHAM, THE JOCKEY CLUB
“Working with Alison and the team at Design Difference, is always positive and engaging from the outset. Alison’s design, insight and vision are always best in class,impressing our many world class clients time after time.”
— Simon Hanna
chief operATING OFFICER, FREEMANS EVENTS PARTNERS
“Working with Design Difference really has made a difference to Ascot racecourse. We now have 2 new beautiful coffee bars and a very elegant Champagne bar all designed, planned and built by the team.
For us it is refreshing to work with a company that really understands our brand as well as our sponsors’ brands that then delivers a quality product that satisfies all parties.
The concept graphics were detailed and reflected the final finish and the projects ran smoothly to their programme hitting budget which is so important.
Stakeholder feedback and client response has been fantastic.”