The Silver Birch at Aintree Racecourse

The Silver Birch Garden Party at Aintree Racecourse was a new hospitality area for 2018 which was extremely popular and continued to be a success this year in 2019. The Silver Birch Garden Party offered racegoers a premium hospitality package in a superb location with views of the start line and home straight. Creative Director, Alison Deverill, led the design team and brought together a new concept, including the Silver Birch brand, defined by an illustrated horse decal. Stunning floral installations were suspended from the ceiling and complemented with a powerful colour scheme, which brought the concept to life in this stunning hospitality area for 450 people. The finished result was a luxury, premium space that both Design Difference and The Jockey Club were proud to present.